In today’s world, social media is a trendy medium to reach potential customers. There are several choices like Facebook, Twitter, Linkedin, Pinterest, Snapchat, Youtube, with more being built every day. Facebook is one of the best options as you can potentially reach more than over a billion subscribers. Real Estate agents are getting there, but there is an urgent need to get up to speed.
Real Estate agents can become Facebook gurus with only a little effort. It all begins with opening a Facebook account. Keep in mind that there are Facebook profile pages (eg: Than Merrill’s Personal Account) and Facebook business pages (e.g. Fortunebuilders’ Business Account). As a business, real estate agents are better off using the Facebook business page since Facebook can penalize the user for using personal profiles to do business. Another advantage of using business page is the proper exposure that the firm will get.
Here are a few tips to get going:
1. To make it easier to set up a page, think of it as creating a new listing.
2. Get the best images of the company’s brand. This is curb appeal. There are some restrictions on size and quality of the pictures.
3. Begin with the “About” page. There is no need to be serious in the “About” page. The more the page feels “real,” the more appeal it has. If there is a niche, then this is a good place to highlight it. This page can be used to “shine” through. Yes, people do read this page!
4. Once the customer looks at the page, she will want to know what next? This is where the “call to action” feature comes in handy. “Learn More,” “Chat with Us,” “FAQ,” etc. This fires up the imagination and creates a need to take action.
5. Add custom tabs to the listing. Photos, Reviews, Timeline, About. Giving an opportunity to the customer to add reviews is directly proportional to more referrals.
6. Checking on the “Similar Page Suggestions” increases exposure by letting Facebook know that your page can be displayed when someone likes a page similar yours.
7. Now it’s time to optimize the page. A page containing solid information and good content is what the social media customer wants. Pressing a hard sell does not work anymore. In fact, 80% of the page is useful content, and 20% of the page is listings. This gets good results.
8. Facebook listing times and regular listing “times” are the same.
These are some ideas to get you going. There is a ton of information available on Facebook itself to optimize listings getting results.